Customer Satisfaction (CSAT) Theory. 3 min read Customer Satisfaction (CSAT) is a commonly used key performance indicator that tracks how satisfied customers are with your organisation's products and/or services. It’s a psychological state that is measured by the customer’s expectations It will serve as a methodological tool kit for your Master's thesis and increase your scientific decision making in management and consulting practice. Marketing This module gives an overview of marketing processes and principles and providing students with the opportunity to apply these key concepts to practical business situations STUDENT THESIS Master of Science in Project Management and Operational Development TOPIC: Relationship with Supplier 5. Top Management support 6. System training and documentation have become a center piece of telecommunications projects management. This thesis work is set to identify those factors that make network equipment procurement
(PDF) Customer Relationship Management, Second Edition | IBRAHIM ABDUL MUGIS - blogger.com
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Our Master in Management programme offers innovative core modules combined with cutting edge concentrations to instil key managerial and business development competencies, to prepare digitally savvy analysts, ethical entrepreneurs, innovative managers and global business leaders. We encourage you to complete your application as soon as possible as there are financial advantages for candidates who submit a complete application early.
Graduates will have an in-depth knowledge and a critical understanding of management theories, concepts, processes and international best practices. They will be able to analyse, structure and evaluate complex management-related problems in business contexts.
Graduates will critically engage with complex management concepts, theories customer relationship management master thesis sources to generate insights by applying scientific methods to improve processes related to business. They will extract research objectives, apply research methods, describe results and explain outcomes. Graduates will be effective communicators in interdisciplinary fields of research and practical business contexts.
They will be responsible team members and reach common goals by effectively cooperating in a team. They will recognise potential conflicts in cooperation with others and reflect on them in the context of situation-overlapping conditions. Graduates will be prepared to be competent professionals in international business environments and research institutions, customer relationship management master thesis.
They will base their professional activities on in-depth theoretical and methodological knowledge and will have an understanding of ethical responsibility in management and decision-making processes. Learn more about our Master programmes at one of our Master Info Evenings and find out which programme could help you excel in your career. You may also come and explore our campus and speak to representatives from our master's programmes face-to-face, customer relationship management master thesis, at one of our Open Campus Nights.
We also offer several other ways to get in touch with us such as class visits, fairs outside of Frankfurt and personal consultations. Please visit our page to find out more! The Master in Management was ranked top 5 in Germany and 10 for salary in the Financial Times Global Master in Management Ranking. We were also placed 29 worldwide and 6 for careers.
Frankfurt School is one of the best European Business Schools. Accredited by AACSB, EQUIS and AMBA, the three leading international associations of business schools, Frankfurt School is one of the few institutions worldwide, which has been awarded the so-called "Triple Crown". The course focuses on the design and implementation of high-quality empirical studies in the areas of management. It will serve as a methodological tool kit for your Master's thesis and increase your scientific decision making in management and consulting practice.
Marketing is the art and science of choosing target markets and getting, keeping and growing customers through creating, delivering and communicating superior customer value. This module gives an overview of marketing processes and principles and providing students with the opportunity to apply these key concepts to practical business situations.
Britta Meinert. This module equips students with the necessary statistical foundation to base important managerial decisions on an informed assessment of data instead of mere intuition. In particular, the module introduces students to key concepts of both descriptive and inferential statistics as well as machine learning and provides a hands-on learning experience for their application in practice. Alexander Bleier. Jens Witkowski.
This module will explore the role of accounting for external communication financial accounting and internal decision making managerial accounting. The module is designed to provide an integrative view of financial and managerial accounting.
The main topics are: Measurement of corporate performance Income Statement, Balance Sheet, and Cash Flow Statementanalysing organisational and divisional performance Financial Analysis, customer relationship management master thesis, Division, Product, and Customer Profitability Analysis, and Variance Analysisdesigning accounting systems for performance measurement, and the role of corporate governance and managerial incentives in accounting choices. With an emphasis on better managing demand-supply mismatches, this course provides a set of concepts and tools to design, analyse and improve the complex processes that underlie the creation and delivery of both products e.
Mirko Kremer. Strategy is about why some firms are successful and others are not. The course develops an understanding of how firms can design processes in markets and organisiations to achieve competitive advantages. Besides an overview of how market processes affect customer relationship management master thesis firm's profitability, you will also discuss how the design of firm boundaries influences this and how organisational processes contribute to competitive advantages.
Markus Fitza. This module teaches our students to boost the performance of any organisation by providing them with key ideas and models of human resources management. Working in small teams enables our students to put theory into practice when identifying and solving problems.
You will explore strategies that are associated with building, developing and motivating a workforce, whilst developing theories to improve employment relationships for all parties involved. Claus Rerup. Starting with the generation of possible innovation opportunities, continuing with the selection of the most promising ideas and concluding with the transformation of these ideas into final products, innovation management has to deal with a set of utterly diverse challenges.
For instance, should innovation be incremental or radical and what are the benefits and costs of open innovation? This course sets out to discuss the key challenges that are inherent to innovation and product development processes. Jochen Schlapp.
Each student will choose one of four concentrations to focus on during their studies. Customer relationship management master thesis concentration has a set curriculum of core modules to be completed.
The Corporate Finance and Governance course focuses on corporate governance, corporate investment decisions, corporate financing, customer relationship management master thesis, and payout policy. Students will act in a position of corporate decision makers applying analytical methods in real-life case studies, customer relationship management master thesis. The course enables students to design corporate governance structures, customer relationship management master thesis, make educated investment and financial decisions, and customer relationship management master thesis corporate financial decisions.
This course focuses on the process of decision making. In contrast to the economic model which assumes that human nature is determined by perfect rationality, this course highlights the irrationality of human decision making.
We show that irrational decision making is not random or senseless, but systematic and predictable. The goal of the course is to explain how information processing, expectations, emotions, social norms and other invisible, seemingly illogical forces skew our reasoning abilities. Understanding irrationality is important to better understand the actions and decisions of consumers, managers and policy makers. This module aims to establish the foundations required to manage information systems in a business environment.
Based on knowledge about different types of information technology and information systems, future managers will be able to evaluate the potentials of IT from a strategic perspective. The module provides students with a sound foundation in the application of the many tools and techniques of management science.
Students are expected to learn the tools and the applications of modelling, optimisation, computing and programming in solving practical problems drawn from customer relationship management master thesis functional areas operations, finance, marketing, and human resources, etc.
in different organisations. This course focuses on how firms can maximise value by building and customer relationship management master thesis their operating systems. More specifically, the course provides rigorous answers to the question of how firms should tailor their operational competencies, assets, and processes to a specific business strategy.
The topics include the historical sources of operations strategy, its links to other strategic decisions, process designs, global networks, strategic procurement, the integration of new technologies, environmental considerations and demand management, as well as the question of how to manage the implementation of a new strategic initiative. The world runs on social relationships and social networks. Relationships are essential for getting work done, as well as to the way leaders engage in leading and leadership.
Effective leaders and followers in any position use relationships to manage up, down and sideways. Work is accomplished through formal and informal relationships — social networks — and participants can be more effective if they understand the strength and weakness of their social relations.
In any job it is important to build power and manage relationships with both peers and superiors. The question is, how do you do it?
In this course, we provide the answers by using a social network perspective. Industry 4. This module includes hands-on workshops to provide a common technology foundation, as well as case studies and business simulations to understand how Industry 4.
This module introduces computer simulation as a powerful yet intuitive method for modelling customer relationship management master thesis business environments, analysing their behaviour, and predicting the effects of managerial strategies. Students will learn how to develop representative models, analyse and provide data to adequately parameterise and validate their models, conduct sensitivity analyses, and interpret and communicate results. Students will acquire the knowledge and tools to conduct simulation-based projects in managerial practice.
During summer, Frankfurt School students can do internships, not only to gain practical experience but also to apply and use some of the new analytical tools and knowledge gained through the core and concentration modules, customer relationship management master thesis.
The internship can be evaluated to waive 6 ECTS if relevant to the field of study or concentration the student is specialising in, provided the objective is achieved. Instead of an internship, customer relationship management master thesis, students can also take skills development courses or attend summer schools pre-approved by the Programme Management, customer relationship management master thesis. This course covers aspects of firms growth and how business models can be scaled.
It focuses specifically on the differences between traditional growth models and growths achievable through digital business models, platform and so-called zero marginal costs business models. It provides a unique blend of economic theory and practice, applying elements of recent theoretical advances to study the impact of novel digital technologies and new business model designs on strategic analysis.
We will discuss theories related to attitudes, customer relationship management master thesis, persuasion and social influence, to illuminate the underlying behavioural and psychological constructs.
You will learn the key behavioural and psychological concepts and develop the intellectual ability to apply them in situations where you need to persuade both businesses and individuals. As a related outcome of this course, you will also develop negotiation skills. Based on setting a common understanding about the concept of digital innovation and about selected digital technologies, this module is centered around the specifics of digital innovation discovery, implementation, and exploitation.
The academic content of the course will be complemented by various workshops from corporate partners, a digital innovation challenge and a hands-on IoT group project. Rounding it off, discussions about ethical aspects will sensitise students for the difficulties and dilemmas related to digital innovation. This module is a hands-on introduction to state-of-the-art data analytics and machine learning methods. The course covers both supervised learning algorithms used to make accurate predictions about the future from current data and unsupervised learning used to discover unknown structures in given data.
Students will learn how to understand and to use those algorithms in different business contexts, and how to obtain managerially relevant insights from their analyses.
The course covers probabilistic and behavioural aspects that underpin resource-allocation strategies. It focuses on how firms can apply strategic foresight to anticipate competitive market dynamics and how such analyses should affect resource allocation strategies.
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Customer Satisfaction (CSAT) Theory. 3 min read Customer Satisfaction (CSAT) is a commonly used key performance indicator that tracks how satisfied customers are with your organisation's products and/or services. It’s a psychological state that is measured by the customer’s expectations The unique master program “International Business & Management” was designed along highly attractive competence streams, which result in four different specializations. Besides the common core modules, students of the master program “International Business & Management” may therefore choose two out of four specializations Level: Final thesis for Master of Business Administration in Business Management Author: Sara Qadeer Examiner: Akmal Haider Supervisor: Dr. Maria Fregidou-Malama Aim: The aim of this research is to analyze the impact of service quality on customer satisfaction. A sound association is found between customer satisfaction and the quality of
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